This one is from the bleeding obvious department, but noteworthy nonetheless. The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones, says that in the last quarter of 2009, Americans’ simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. “Nearly 60% of TV viewers now use the Internet once a month while also watching TV”, notes the report.
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