A few weeks back, I noticed Amazon was offering select movie rentalss with a new 48 hour viewing window. Currently, The Hangover (above, Warner Bros) and Angels & Demons (Sony) list 48 hour viewing periods, while Star Trek (Paramount) and State of Play (Universal) are limited to the traditional 24 hours. Which rubs many, such as myself, the wrong way. At the very least I’d like to see a more liberal 36 hours of viewing, enabling folks to watch or resume a movie the following day with a little bit of wiggle room. I’ve waited to post until I could get a little more insight on the situation… Is Amazon taking on the expense, as Vudu may have done with their 99 cent second day rentals, or are the studios opening up? I discussed the matter with Dave Allred of Sezmi yesterday, who confirms the studios are indeed opening up and experimenting more in this space. Amen for progress. As I’m betting most would prefer not swipe content and appreciate more favorable (and certainly reasonable) movie rental terms. Can 48 hour Apple iTunes rentals be far behind? (Thanks for the reminder, Scott!)
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