CBS has launched a $4.99 iPhone application dedicated to streaming all 63 games of the NCAA basketball tournament. The NCAA March Madness on Demand app, powered by MobiTV, also provides:
tournament brackets updated in real-time with up-to-the minute scores, and the ability to click directly from brackets into live video. […] game previews, including team breakdowns and matchup comparison. […]
All in all, this looks like quite the comprehensive tourney tracking tool. Diehard fans will have limited interest in watching the games for extended periods on such a small screen, unless they’re stuck at work or otherwise away from the big screen. $4.99 sure beats the cost and configuration of a Slingbox – which doesn’t yet offer an iPhone client. I’ve got a question out to CBS to learn what sort of video resolution we’re talking about here. Surely the image above is a mock-up…
Click to enlarge:
