CBS may have recently lost out on Hulu content, but they’re pressing forward with their re-imagined TV.com initiative. And, yesterday, they introduced a free TV.com iPhone app.
What caught my eye in the press release was the mention of “full episodes” – So I immediately rushed out to the parking lot, where I have AT&T reception, to download the software. While many CBS properties are represented (CBS, Showtime, CNET), the “full episodes” are few and far between… other than plenty of original Star Trek installments. In fact, I couldn’t figure out how to filter specifically for the good stuff. As it turns out, “full episodes” are broken up into multiple video clips. Which bugged me at first, but now I see the wisdom in it – should you lose your connection, you won’t have to scrub through 50 minutes of content to find your spot. Speaking of connections, CBS says the video streaming will work over EDGE, 3G, or WiFi. TV.com doesn’t seem as snappy as the Joost app, but I’m hopeful of seeing more mainstream, current content going forward.
Lastly, TV.com is powered by Veveo, developer of the vTap mobile video search and playback platform. Former Akimbo CEO Josh Goldman turned me on to them maybe a year back (his current company is a backer).
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