Categories: AdvertisingTiVo

TiVo Brings Amazon.com Shopping to Television

While this isn’t exactly the TiVo+Amazon announcement I was hoping for (that’d be HD Amazon video downloads), Amazon customers with broadband-connected Series 2 or Series3/TiVo HD units will now have the ability to initiate product purchases – triggered via in-show advertising overlays or search:

Starting today, TiVo will launch the new service to consumers by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Consumers will also be able to use TiVo’s Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set

Published by
Dave Zatz