Now that TiVo has inked a deal with Seven to launch service Down Under, they’ve begun lining up a number of advertisers:
At least 20 big companies have rapidly signed up with cheques of more than $1 million to become “foundation partners” with Seven in the TiVo service. Those fat cheques give the companies early and usually exclusive access to, and participation in, Australian TiVo trials to figure out how consumers are going to behave
Makes me wonder what happened to the majority of US-based on-box TiVo advertising. It’s been relatively quiet… Does Product Watch still exist? Perhaps it’s more lucrative and easier to sell advertising viewing habits via StopWatch.