TiVo has just launched My TiVo Gets Me, a marketing website with social networking features (create a searchable profile, link a YouTube video). In conjunction with the new site, they’re giving away a Series3 and 42″ plasma to the person who submits the best video detailing how TiVo delivers their “deepest passion.” Speaking of deep passion (huh?), TiVo is hosting mixers in the next week for those of you located in New York, Atlanta, Los Angeles, Boston, and San Francisco.
Update: Perhaps this is the “marketing blitz” Bear Stearns referred to… As the My TiVo Gets Me campaign also includes online and print advertising plus some well-produced television commercials: