Can You Hear Me Now?

Well here’s a shocker: Jupiter Research predicts that spending on mobile advertising will more than double between now and 2011. It’s a new medium for advertisers and I can only hope they’ll be a little more creative than they’ve been with TV over the last decade. (Think about it – even most of the Super Bowl commercials aren’t that great anymore…)

The TechWeb article reporting on the Jupiter research is a little confusing, however. It cites mobile advertising stats, but then goes on to talk about mobile marketing, which is a different animal altogether. Many people believe mobile marketing is likely to be more effective, never mind less irritating. For example, Maxim Magazine has extended its brand with a whole Maxim To Go suite of content. Not my thing, but then again, I’m not a guy…

On the telemarketing side of things, FCC regulations prohibit companies from using automated dialers to call cell phone numbers. However, that apparently doesn’t work all the time (abuse and/or portability?) because the Do Not Call Registry now lets you register mobile numbers.

For my part, I’ve started getting text message spam. Not much, but enough to be annoying. If I didn’t have a data plan on my phone, I might even work up the effort to complain to someone…