By way of the Atlanta Journal-Constitution, we learn additional details of TiVo’s return to football sponsorship via Georgia Tech:
TiVo offered an endorsement deal to every member of the team. The 90 who accepted the offer cross the range from starters to walk-ons. The players received a $404 prepaid debit card and a TiVo Stream 4K (valued at $29.99), which is a streaming device similar to Roku or Apple TV. Other goodies included TiVo-branded footballs and branded silk pajamas.