Amongst the festivities as Channel Master released Sling TV to DVR+ during CES, the over-the-air entertainment company shared some interesting market data.
After two years of success with DVR+ and building a strong customer base, we are pleased to be able to share some insights about our customers, their needs and habits. […] we think you may find some of these facts surprising because they are in contradiction to what many of us have been led to believe about cord cutters.
The most fascinating portion of the analysis indicates cord cutting isn’t all about broke millennials. And, as I’ve argued all along, the motivation to drop traditional subscription television doesn’t appear to be solely financial. Rather, it’s likely about perceived value.
Our customers skew toward Gen X and Boomers. While we have Millennial crossover, the majority of our customers are age 35 and up with significantly more disposable income than Millennials, and they still don’t want a pay-TV service.