In conjunction with the opening of The Cable Show, that Mari is attending, TiVo has fired off a press release trumpeting a record 4.5 million subscribers — the majority of which originate from cableco-deployments.
TiVo Inc., a leader in the advanced television entertainment market, today announced that it has more than 4.5 million subs who are now enjoying the TiVo experience, surpassing the previous record number of 4.45 million hit over eight years ago in December of 2006.
While more than half of TiVo’s subscribers were DirecTV customers back in ’06, in 2014 nearly half of TiVo’s 4.5m subs are deployed by Virgin Media in the UK. Meanwhile, TiVo’s retail subscriber count remains stagnant at late 2004 levels despite the superior Roamio platform… and perhaps why they recently brought on a seasoned, new Chief Marketing Officer.