Rovi’s Using that Modem in Your Set-Top

It’s the start of the SCTE Cable Tec-Expo in Atlanta, which means you’re going to see a lot of cable news over the next two days. Among the vendor announcements, Rovi’s put out two customer releases related to the company’s TotalGuide EPG solutions. BlueRidge Communications is now using the white label version of Rovi’s TotalGuide xD application for smartphones and tablets (think Comcast iPad web app, but built by Rovi), and Buckeye Communications is rolling out the TotalGuide on its advanced set-tops.

This may not sound like exciting news, but it is when you consider that Rovi is bringing Internet-sourced content to the cable TV guide experience. Features include an HD interface, unified search, and “six-degree discovery” recommendations linking related content via cast and crew, awards, similar programs and more. When I spoke to Rovi VP Sharon Metz last week, she mentioned that Buckeye specifically is delivering Internet-based guide data using the DOCSIS modem in Motorola and Pace set-tops. Now there may be other applications using that set-top Internet connection by now, but this is the first consumer app I’ve heard of that takes advantage of that connectivity. (We’ll talk about what’s happening on Arris gateways another time.) Rovi’s got other customers on the roster too. This year the company’s announced TotalGuide EPG deals with BendBroadband, Armstrong, Suddenlink and Charter Communications.

Published by
Mari Silbey