Let me preface this post by saying I’ve never been big into cars. Give me something that’s reliable, preferably with a stick shift, and I’m good to go. However, the advent of GPS, mobile broadband, and digital radio systems have had an effect. I may never care a great deal about horsepower, but I am now paying closer attention to add-on car tech features.
Last month, I indulged in a demo “ride” with the MyFord Touch system at a New York Pepcom event. The system was introduced at CES last January, but Ford only started shipping product with the 2011 models of the Ford Edge, and the Ford Lincoln MKX. The demo is stunning. Three beautiful displays grace the dashboard, two on each side of the speedometer in front of the steering wheel, and one larger one in between the driver and passenger seats. There are four main functions supported: entertainment, navigation, phone, and climate. The functions are color-coded for easy identification, and accessible via the touch screens or by voice command.
In case you’re wondering, yes, the screens look like they could be quite distracting while driving, but as Consumer Reports pointed out, the ability to control functions just by talking to your car could mitigate the problem. In the test I saw, a voice command to find nearby shoe stores did bring up a good list of options, though the response time was a little slow. I have to admit I’m also not convinced that voice control solves everything given how temptingly attractive the screens are, but since most people are already playing with smartphones and GPS units, I supposed this isn’t any different.
The big plus in my mind with the MyFord Touch is the ability to plug in a USB mobile broadband stick and create a traveling Wi-Fi hotspot. If you’re already paying for mobile broadband, why not give the wireless benefit to everyone in the car? Not to mention all your own connected devices? Sure, you could buy your own mobile hotspot device, but MyFord Touch bundles it in, and it’s a great option for anyone who spends a lot of time in the car with Wi-Fi-hungry family, friends, or colleagues.
I’m not buying a new car any time soon, but when I do get around to it again, I hope there are more connected cars available. The number of gadgets piling up in my front seat – music player, GPS, smartphone – is starting to get a little unwieldy.
