I made it up to NYC last week for the Mobi Awards hosted by publishing company DM2 at the W Hotel. Although lovely from the perspective of the location and open bar, the event itself was an odd conjunction of powerhouse contestants (Disney, MasterCard, etc.) and bare-bones ceremony. Apparently, the mobile awards circuit is still in the formative stages, or at least that’s what this event suggested.
Speaking of iPhone apps, two caught my attention in the category of best retail app. One was MasterCard’s ATM finder, which looks eminently useful for those times when you’re cash-strapped in an unfamiliar locale. The second was Benjamin Moore’s Color Capture app. First announced back in May, the application lets you take a picture of any color and match it to the closest paint hue out of 3,300+ color options. A shake of the iPhone and you get a range of coordinating colors for your painting project. It’s no Hava client, but if you’ve got a paint job to do, Color Capture should come in handy.