Apple’s now offering movies via iTunes in the UK and in Canada. But that doesn’t interest me so much – it wasn’t a question of if, it was a question of when. The real news here is that they’ve obviously worked a deal with the studios to permit a 48 hour viewing period. A current pain point for many (real or perceived) is the 24 hour limit to complete watching a rental. I’ve thought 36 hours should be sufficient to allow ‘film interrupted’ folks to resume viewing their flick on a consecutive evening. While Vudu has taken things into their own hands (and probably at their own cost) to offer 24 hours of extended viewing (48 total) for an additional $2, perhaps the tide is turning and we’ll hear something (other than iPhone 2.0) out of WWDC next week…
