My Roku Netflix Player just arrived, so of course I dropped everything to get it running. Setup and operation are extremely simple, and I appreciate the inclusion of WiFi (like Apple TV, as opposed to Vudu, Xbox, TiVo, and Akimbo). The rewind (and fast forward) thumbnail scanning functionality is going to take some getting used to, plus we’re obviously going to need more content and in higher definition. For the time being this won’t replace anyone’s DVD player, but the Netflix Player is reasonably priced with brand awareness and I’m a fan of an all-you-can-eat video subscription – we’re headed in the right direction. I’ll have additional thoughts after spending more than 10 minutes with it… and we’ll add Roku to the brewing Battle Royale.