It wasn’t a good idea in 1999 when we buried Circuit City-backed Digital Video Express (Divx). It wasn’t a good idea in 2006 when MovieKlub failed to launch. And it’s not a good idea now:
DVD-D Germany Ltd’s ‘Einmal’ (German for ‘once’) – discs incorporate a self-destruct chemical coating to render them unreadable after a pre-set time. The process begins as soon as the discs are removed from vacuum-sealed packaging. After 48 hours (or longer, depending on the price) […]
In an era of DVD kiosks and expanding cable/sat VOD options plus evolving Internet download and web streaming options (at least in the US…), I just don’t see a market for this “technology.” (via CrunchGear)