Because we just don’t have enough set-top boxes to choose from, Blockbuster will be tossing their hat into the ring. According to the Hollywood Reporter:
The home video giant is developing a set-top device for streaming films directly to TV sets and is expected to announce the offering sometime this month. The device is believed to be a stand-alone product akin to Apple TV as opposed to embedding a Blockbuster-branded service in such existing devices as Microsoft’s Xbox 360 or TiVo.
How many boxes are people willing to connect? The BBC is onto something by making their web content available via the Wii (in the UK) and perhaps one day I’ll be offered Netflix Watch Now on my Xbox 360. As a TiVo owner, I also have a variety of standard def Amazon Unbox content to choose from… For some reason, I’m much more tolerant of low-rez video when I can stream unlimited quantities for a fixed price (Netlix) or free-with-commercials (Hulu).
Along those lines, I’ve been thinking of replacing one of my TiVo units with a small form factor computer for basic ATSC DVR capabilities (or maybe clear QAM HD), plus the ability to watch web video. (And if I’m feeling flush, perhaps I’ll add a Blu-ray drive.) Though, I’m holding off for now… It looks like there’s a small chance I might be able to extend Netflix Watch Now from the office Vista Media Center to the living room Xbox 360.