The bombshell: Warner Bros announces they’re dropping the HD DVD format to exclusively produce Blu-ray Discs. The aftershock: HD DVD Promotion Groups cancels their press conference. This seemed to be the most discussed topic in the days leading up to CES, both on-site and online.
At this point, the next generation optical disc war has been won – Blu-ray is the undisputed champ. The only questions that remain are how long will HD DVD linger and how soon will Dave ebay his HD DVD player? Having said that, adoption will still be slow until Blu-ray hardware prices drop further and less HD DVD hardware is found on store shelves. The hot Christmas gift of 2008? BRD.