Joost intends to expand their content beyond pre-recorded content into live television broadcasts early next year. According to paidContent UK:
She said the live programming will include a âcombinationâ? catch-up option to watch on-demand shows following live transmission, then said Joost will offer widgets allowing viewers to bookmark favourite sporting moments and keep scores – some co-written with content partners, others by the community. Sport, hypothetically speaking, is one attractive avenue for live internet TV (not everyone has a TV in the office), but, of course, requires distributors pick up live internet rights.
Right now, Joost isn’t doing a whole lot for me – the content offerings are pretty random and unpredictable (though growing and with improved organization). And there’s a reason some of these shows were yanked off the air. If Joost manages to ink those live sports deals (in which countries?), the service could become much more compelling. I’d also like to see them move beyond the desktop application into a lighter-weight Silverlight interface.
(via Last100)