Categories: AppleIndustryXbox

Why I Won’t Buy Apple’s iTV

I’m still at CES… And not only am I behind on events/info occurring here I’m also still getting caught up on Apple’s announcements.

I just took a brief gander at the $299 iTV (now branded Apple TV), and am disappointed with the first rev of their software. What I’m bothered with as a consumer is that a Mac or PC is needed as an intermediary for iTunes video purchases. With a 40GB hard drive, it’s probably safe to say at some point they’ll take the computer out of the equation… right? For $100 more you could pick up an Xbox 360 with TV and Movie downloads direct to the console, no PC required. Oh yeah, you can do a bunch of other stuff too. The second issue I have is that Apple continues to lock us into their ecosystem — A model that has worked well for them with audio, but may not be as successful with video in the era of YouTube and DivX: The iTV has limited multimedia format support compared to products such as Netgear’s new Digital Entertainer HD.

Good, bad, or just average – I’m sure Apple will move a decent amount of product. They build sexy looking hardware and software, and seem to have the marketing game figured out. However, they can’t count me as an early adopter. I’ll be looking forward to Matt’s review if/when he picks up a box.

Published by
Dave Zatz