Blockbuster Leaks TiVo Partnership

As I originally reported, TiVo and Blockbuster has had a partnership in the works. TiVo inadvertently revealed the deal first, and Blockbuster just returned the favor… They’ve prematurely published the TiVo Blockbuster promotion web page. Oops! Additionally, TiVo.com has launched their page and reactivated the Blockbuster bundle shopping cart links (here, here, and here).

This doesn’t appear to be anything more than a cross marketing arrangement. In fact, individuals can cancel the Blockbuster movie rental portion of the subscription and drop down to a TiVo-only $19.95/mo service. I expect we’ll see a formal press release in the next day or so.

For a limited time, sign up to receive a 1 (one) year TiVo Package Subscription (including an 80 hour TiVo Series2 DVR) and a 1 (one) year subscription to BLOCKBUSTER Online, with up to 3 movies out at a time. Offer valid for new BLOCKBUSTER Online customers only; limit one offer per household. You must have internet access and provide a valid e-mail address and a valid credit card, check card, or checking account to participate in the TiVo-BLOCKBUSTER Combined Subscription. A minimum 1-year TiVo-BLOCKBUSTER Combined Subscription commitment is required. If during the 12 month term of your TiVo-BLOCKBUSTER Combined Subscription, you cancel your BLOCKBUSTER Online subscription portion of the TiVo-BLOCKBUSTER Combined Sbuscription, you will automatically revert to the $19.95 per month one-year TiVo Package Subscription. If you cancel your BLOCKBUSTER Online membership, BLOCKBUSTER Online rentals must be returned no later than ten (10) days past your cancellation date to avoid additional charges. Membership in the BLOCKBUSTER Online subscription service is subject to the Terms of the BLOCKBUSTER Online service.

While you are a subscriber, you will receive four free rental coupons each month delivered to your email address. Each coupon is good for a free movie rental at any participating BLOCKBUSTER store location in the U.S. These coupons are only valid in-store and are not redeemable online. Separate in-store membership required. In-store membership rules apply to in-store rentals.

Published by
Dave Zatz