Tivo’s New Downloadable Content, Navy Football?

Is it just me, or is this not so exciting? I dig the idea of downloadable content via broadband, but not this particular content. It’s an interesting marketing strategy though… I don’t get CSTV, so after watching the clips and missing the game theoretically I’ll feel compelled to call Comcast and request the channel.

Tivo newsletter says: Running from October 1st-8th, look for a new menu item on TiVo Central called “Exclusive Navy Football with CSTV!” The Showcase makes it easy for you to schedule a recording of the upcoming Navy-Air Force football game to air on CSTV**, but there’s more:

You’ll have the option to download an additional hour’s worth of exclusive bonus content, including interviews with coaches and players, season highlights, a documentary on Navy football, and a documentary on the 1963 season with Roger Staubach!

Plus, you’ll even get game highlights and post-game materials a few days after the whistle’s blown.

** You must receive CSTV from your cable or satellite provider in order to record the game on CSTV.