As Apple’s original video production costs reportedly balloon past a billion and given recent music video app consolidation, I wonder what sort of distribution methods the company will employ when content begins arriving in 2019. Will these shows be accessed via an Apple Music subscription (as Carpool Karaoke is) similar to Google Play Music with YouTube Red and to better take on Spotify, sold independently via iTunes, or packaged within an entirely new video streaming offering? The latter strikes me as unlikely – for comparison, Netflix had millions of customers before venturing into original content (and marketing still remains a challenge). Might they employ a multifaceted approach that also includes syndication to a Hulu or leverage existing partner Disney, with its own upcoming streaming service? And then there’s the episodic question – all at once like Netflix or a weekly trickle like CBS All Access and Hulu?