As TiVo marketing continues to struggle, amidst “Patent Trollvi” merger rumors, the company appears poised to shake up Bolt pricing come May 2nd. While retail sales have been on the upswing, I wouldn’t call them stellar and I can’t imagine TiVo would outright raise prices. However, I could envision a scenario where they drop the bundled year of service to lower the cost of entry and potentially further reduce churn as the folks who buy-in come prepared for a recurring monthly fee. Further, with a Bolt OTA model supposedly back in play, after missing its 2015 launch, they’ll want to make pricing as palatable as possible given a high percent of price-sensitive consumers in the cord cutting category.
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Yikes. The "special launch pricing" wording sure makes it sound like a price increase is in the works.
$10,000 for the CableCARD version, and $8,000 for the OTA seems about right to me, no?
If they're going to de-emphasize retail, might as well pump up the margins.
Perhaps the talks with Rovi aren't going as well has hoped. The coming "price shake up" is an indication TiVo sees it immdiate future as still independant. If the TiVo/Rovi merger were really close to happening, I doubt we would see TiVo setting May 2 as some sort of big pricing/device day, IMHO.