I think the bigger thing there is several links deep in that Comcast appears to be entering the competition with Nielsen. As much as everyone hates Comcast, their move will maybe make TV ratings less oriented on some small percentage of actual viewers. While Tivo has the potential to do the same, their market is somewhat in the middle of Nielson and Comcast...
#BringBackFirefly
It seems strange to me that a company that is obsessed with charging its customers monthly fees would turn around and give this data away for free.
Maybe they're just dipping their toes in the waters to see if there are opportunities for revenue streams for "premium" data? As a TiVo customer, I wouldn't mind them selling my anonymized data if this meant lower monthly fees... I doubt that's where this is headed, however.
My concern would be that the data would not be truly anonymized. I've seen and heard that line before, but enough patterns emerge from "anonymous" data that you can then identify the person/household.
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I think the bigger thing there is several links deep in that Comcast appears to be entering the competition with Nielsen. As much as everyone hates Comcast, their move will maybe make TV ratings less oriented on some small percentage of actual viewers. While Tivo has the potential to do the same, their market is somewhat in the middle of Nielson and Comcast...
#BringBackFirefly
It seems strange to me that a company that is obsessed with charging its customers monthly fees would turn around and give this data away for free.
Maybe they're just dipping their toes in the waters to see if there are opportunities for revenue streams for "premium" data? As a TiVo customer, I wouldn't mind them selling my anonymized data if this meant lower monthly fees... I doubt that's where this is headed, however.
My concern would be that the data would not be truly anonymized. I've seen and heard that line before, but enough patterns emerge from "anonymous" data that you can then identify the person/household.