In conjunction with the opening of The Cable Show, that Mari is attending, TiVo has fired off a press release trumpeting a record 4.5 million subscribers — the majority of which originate from cableco-deployments.
TiVo Inc., a leader in the advanced television entertainment market, today announced that it has more than 4.5 million subs who are now enjoying the TiVo experience, surpassing the previous record number of 4.45 million hit over eight years ago in December of 2006.
While more than half of TiVo’s subscribers were DirecTV customers back in ’06, in 2014 nearly half of TiVo’s 4.5m subs are deployed by Virgin Media in the UK. Meanwhile, TiVo’s retail subscriber count remains stagnant at late 2004 levels despite the superior Roamio platform… and perhaps why they recently brought on a seasoned, new Chief Marketing Officer.
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Couple quick things that really shouldn't be difficult. Get Amazon Prime on Tivo working really well. Get a really good streaming on Android. Discount Tivo Stream to drive adoption of the Tivo box.
Tivo was one of the first set top boxes to offer Netflix streaming and they proceeded to lose millions of customers. I haven't seen any evidence that offering additional streaming services would boost sales. It appears that the opposite is true.
Making a Tivo customer aware of all the content available through streaming is like those guys who delivered blocks of ice telling people about refrigerators.
Awesome. Looks like 2006 finally called TiVo and asked for its subscriber count back.