By way of an overseas regulatory agency, similar to our very own FCC, we continue to hone in on the elusive Amazon media streamer. And it’s looking to be something far more substantial than a Roku or Chromecast competitor. As the story goes, an Amazon fall set-top box launch was delayed with the potential Apple TV competitor now looking quite likely for a March or April delivery. Netflix and Hulu appear to be confirmed, along does a forked Android build – similar to what Amazon has done with their line of Kindle Fire tablets. Which makes gaming out of the box quite likely.
The uncovered wireless Bluetooth controller features a gaggle of controls, including both shoulder buttons and triggers, in addition to media playback transport controls – ideal for the aforementioned streaming services in addition to Amazon Instant, of course. And we give Amazon credit for using Android-esque iconography for home, menu, and back. Additionally, the central radioactive-looking button presumably taps into Amazon’s GameCircle – perhaps to evolve beyond merely a gaming app hub and into something more full featured akin to Apple’s Game Center or Xbox Live. A LED array is used as an indicator for both battery levels and Bluetooth connectivity. Lastly, we expect the controller, powered by a pair of double As, would be sold as an accessory and ultimately also designed to work with Amazon’s line of tablets to close the circle. Won’t be long now…
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Two more points... 1) there's an light array indicator for battery level and Bluetooth connectivity and 2) it wouldn't surprise me if this thing had a gyroscope or accelerometer inside - but maybe that's just wishful thinking.
It looks like it is trying to be a Roku; an Xbox and a AppleTV. I own all three of those streamers and I like all of them, but the Roku 3 is my favorite right now. Amazon will need to at least come close to either of them to get be a significant player, at this late stage of the overcrowded media streamer market.
Makes you appreciate the hard work that game companies put into designing their controllers. This thing looks... awful.