Best Buy has just announced they are replacing their “Reward Zone” loyalty program with “My Best Buy” — promising greater rewards, such as free shipping, and more mobile integration, including bonus points for “checking in” at stores. And certainly my Best Buy expenditures have increased given permanent Amazon price matching (and their recent store redesign doesn’t hurt). From the email blast:
Thank you for being a loyal Reward Zone® member. I’m pleased to announce that after a decade, the program you love is getting even better. We’re reinventing the Reward Zone program as My Best Buy™ — delivering more rewards, more exclusives and an improved mobile experience.
As an existing Reward Zone member the change is easy — you’re already enrolled. In fact, all of your account information remains the same, including your member number, point balance and any available reward certificates. Even the points you get with every purchase stay the same. With My Best Buy your benefits are even better:
- Free Shipping on BestBuy.com orders of $25 or more
- The Hottest Deals in Advance with early access to special sales
- Exclusive Savings with special offers reserved only for our members
- Member-Only Access to special shopping events
- And so much more
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I see they also dropped the return time back down to 45 days. I did have a 60 day return period with the old Reward Zone, but now that I'm in the Elite Plus it's only a 45 day return period.
BestBuy has made alot of changes to their Reward Zone this year. Decreasing the ways to get points and changing the name. So for me I will be making fewer purchases since I don't get as much back now since you can't get points with the no interest financing deals. So after my ELite Plus membership expires in 2015, I doubt I will have the amount needed to stay at that level anymore
I also noticed they mentioned free shipping. I had free expedited shipping with all my online purchases before with Silver Reward Zone so this is nothing new. I don't even think there was a minimum before since I had made purchases of only $10 or $15 and still had free expedited shipping. With the new program, you need a minimum of $25 for the order to get free shipping.
And they also had Member-Only Access to special shopping events before as well. Again nothing new.
They program has gone backwards in so many ways this year. It certainly is not better now than it was earlier this year. It is much worse.
Please folks, I implore you, continue patronizing Best Buy. I'd be lost without my internet showroom!