We can’t say Zatz Not Funny really needs custom link shortening. But it’s kinda cool in a vanity plate sort of way. And at only $35/year (for .tv Tuvalu domain registration), why not?
I’ve been a long time bit.ly proponent as a way to shorten links for sharing on Twitter, given their high availability and pretty analytics. Now, due to the recent .ly domain dust up, I’ve learned that bit.ly also white labels their shortening services for others – which is how sites like the Washington Post, Amazon, and TechCrunch provide unique and concise links. Fortunately, in addition to their enterprise class solution (~$1k/mo), there’s a free Bit.ly Pro tier available to those of us working with smaller budgets.
At our level, the customized bit.ly service provides two ways to leverage our new zatz.tv domain. First, anyone who uses bit.ly to share a ZNF link will end up presenting a zatz.tv string. Second, any link from any site that I choose to share will also feature our brand:
Setting up Bit.ly Pro was a pretty simple affair. I updated the zatz.tv A DNS record to point to bit.ly and uploaded a HTML file to ZNF to prove it belongs to us. Going with a .tv domain over .it (Italy) or .me (Montenegro) cost us double or triple, but it’s in line with our blog personality and these are relatively small sums of money. Lastly, bit.ly Pro isn’t the only game in town if you’re interested – I did uncover a few roll-your-own scripts and other hosted services, like Stumble Upon, that offer similar custom link shortening. Although I can’t imagine anything simpler to implement than bit.ly.
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That's pretty crazy that it goes from free... to free... to $995/month. You'd think there'd be some sort of intermediate service in there for smaller bloggers who might be willing to spend $10 to $100 per month.
Hey now, don't give them any crazy ideas! All Web 2.0 services are to be free, funded merely by good wishes and blog coverage.
Seriously, I don't think I care enough to pay $10/mo. But I might pay $25 or $40/yr. I suppose it's very possible they'll request some sort of compensation once they shed the beta label. Then again, maybe there's some value in the analytics that they mine and resell?
A cautionary tale from Violet - she had her .ly URL shortener shut down by the Libyan government ( .ly domains are "owned" by government of Libya )
The nature of Violet's blog is mildly "Not safe for work", but the below post by her boufriend is just geeky data about how sketchy all .ly domains are, and doesn't contain any NSFW-type stuff
http://benmetcalfe.com/blog/2010/10/the-ly-domain-space-to-be-considered-unsafe/