Press Release: TiVo Showcases Increase Consumer Interaction and Help Advertisers Reach Fast- Forwarding Viewers Sprite, America’s #1 lemon-lime soft drink and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced a partnership that will feature a cutting-edge interactive advertisement on a … Continue reading TiVo Hosts Sprite’s “subLYMONal” Advertising