In an article written either before or without knowledge of TiVo’s new commercials-on-demand service, Business Week breaks down Neilsen data on DVR usage. Among the 5% of homes that recorded the 4/16 episode of American Idol, about 80% skipped ads during later playback. While Business Week estimates only about 3% of all commercials are being … Continue reading Nielsen DVR Data Analyzed, 80% Skip Ads