Product Placement Expands In DVR Era

The 1/30 issue of Business Week reports a 22% increase in product placement television advertising. I’m sure we’ll see these methods continue to gain ground as DVR adoption grows. Ultimately we’ll be left with product placements, graphic overlays, and long-form opt-in commercials. Top product placement offenders, 9/19/05 – 12/25/05: Amazing Race: Family Edition (CBS) 2,037 … Continue reading Product Placement Expands In DVR Era