The Wall Street Journal is running an interesting article covering advertising in a digital video world… go check it out and get back to me. Oh, and do you think the author is aware you can turn off TiVo sound effects?
WSJ says: There is no denying that a major transformation in television-viewing habits is under way. But rather than diminish the role of advertising in the industry, the shift is likely to push both television executives and advertisers to find new ways of marketing to consumers. Currently, there are about 3.6 million TiVos in the marketplace. While sales growth of the brand-name devices is starting to slow, other DVRs (which unlike TiVo make no noise when they skip over ads) are taking off. According to consulting firm Kagan Research, the number of U.S. consumers with a DVR will go from 1.8 million in 2004 to 4.5 million in at the end of this year, a 150% jump.