Business Week’s 10/17/05 article “Hey, Advertisers, TiVo Is Your Friend” obviously caught my eye. David Kiley spotlights “ad guru” Rishad Tobaccowala and the inevitability of advertisers finding us in the “new-media” era. I can only hope, as we move forward, that the Comcasts and TiVos of the world will advocate for consumers and strike a … Continue reading DVR Advertising Gets Rolling