Tivo’s definitely learning how to become profitable, but at what cost? New ads and fees like this will likely alienate a percentage of customers.
Tivo says: WITH RESPECT TO ANY NEW TIVO SERVICE SUBSCRIPTION ACTIVATED ON OR AFTER SEPTEMBER 6, 2005, YOU AGREE TO SUBSCRIBE TO THE TIVO SERVICE FOR NO LESS THAN 12 MONTHS (THE “SERVICE COMMITMENT”). IF YOU FAIL TO MEET THE SERVICE COMMITMENT BY CANCELLING YOUR SUBSCRIPTION TO THE TIVO SERVICE (OR IF TIVO TERMINATES YOUR SUBSCRIPTION TO THE TIVO SERVICE DUE TO A BREACH OF THIS AGREEMENT), YOU AGREE THAT TIVO MAY CHARGE YOU A $150 EARLY TERMINATION FEE, AND YOU AGREE TO PAY ANY SUCH EARLY TERMINATION FEE.
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They do have a 30-day initial allowance before the early termination fee would apply. So if a consumer brings home a TiVo and for whatever reason decides in the first month that it isn't for them, they can return it and cancel service without penalty.
Oh, BTW, I got that from the website offer you posted about earlier:
http://tinyurl.com/yg28lx
It's in the print at the bottom of the page....I don't see it referred to in their TOS, however.
Keep in mind they're also offering a $150 rebate - I don't think it is a coincidence that the early termination fee is $150. Sure, you can have a box for $49 - *IF* you keep it for a year. Otherwise it is $200. I don't have a problem with that. Heck, I say spend the $348 and go lifetime out the gate.