Why is Verizon Looking to Push LTE Multicast in TVs?

Verizon LTE TV

Verizon has remained steadfast in its claim that it will not use the acquisition of Intel’s OnCue assets to launch a nationwide over-the-top video service. However, the fact that Verizon is now apparently talking to CE manufacturers about embedding LTE multicast technology in TV sets does have me wondering how long the company will stick to that plan.

As quick background, Verizon spent time demoing LTE multicast at an event in NYC this week. Unlike how most video is delivered in individual streams to consumer devices, multicast technology allows multiple devices to access the same stream of video at the same time. This is useful for live events, when theoretically many people want to watch the exact same content.

Verizon has been futzing with LTE multicast for some time, but the fact that the company is now talking to manufacturers about adding it to TVs is what interests me.

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