DVR Advertising Gets Rolling

Business Week’s 10/17/05 article “Hey, Advertisers, TiVo Is Your Friend” obviously caught my eye. David Kiley spotlights “ad guru” Rishad Tobaccowala and the inevitability of advertisers finding us in the “new-media” era. I can only hope, as we move forward, that the Comcasts and TiVos of the world will advocate for consumers and strike a … Read more

DirecTV’s $30 Million Ad Campaign, No Tivo

DirecTV R15As Michael Buffer once said, “Let’s get ready to rumble!” DirecTV will begin pushing their own DVR next week with no guarantees, though certainly more leverage, of extending their contract with Tivo past 2007. Features of the forthcoming R15 DVR were previously disclosed on TV Predictions.

New York Times says: DIRECTV, the satellite television operator, is introducing a $30 million advertising campaign on Monday to promote its highly anticipated digital video recorder.

The campaign, created by the New York office of BBDO Worldwide, is DirecTV’s first widespread public effort to distance itself from TiVo. Of DirecTV’s 14.7 million customers, 2.3 million now subscribe to TiVo. DirecTV, which pays TiVo a monthly fee of $1.13 per TiVo subscriber, hopes those users will switch to its own service.

DirecTV’s standard DVR, originally set to be released this past June, will be introduced in late October, and another model featuring high-definition service will be introduced in mid-2006. The standard DVR will feature up to 100 hours of recordable space, compared with TiVo’s 70 hours.

DirecTV will continue to support the TiVo service without marketing it, and both services will be priced at $5.99 a month. The company’s current contract with TiVo is set to expire in early 2007. DirecTV has not said if it will continue the contract after that.

Read moreDirecTV’s $30 Million Ad Campaign, No Tivo

Tivo’s New Beta, Hosted Apps

Tivo is beginning to test hosted Home Media Engine (HME) applications as described in this recent email correspondence. FYI I did not receive the email and I am not part of the Beta group. Hi there! Thanks for filling out the beta application at www.tivo.com, we appreciate your interest in TiVo’s Beta Programs! When you … Read more

Dump A Video Tape, Get a Free Tivo

Tivo continues their trend of interesting promotions. Next week they’re hosting a long-overdue funeral for the VCR in New York City. By contributing a video cassette to the casket, you’ll be rewarded with a free Tivo (and a one year service commitment). Tivo says: As the curtain rises on one of the country’s ultimate consumer … Read more

Multistream CableCARD Status Report

The National Cable and Telecommunications Association (NCTA) has provided a CableCARD status report to the Federal Communications Comission. For the most part the association documents the adoption rate, consumer costs, rate of incidents, and other metrics of current CableCARDs amongst the top cable providers. However, the more interesting news is the status of CableCARD 2.0 … Read more

Dish Network Partners With Nielsen

With the proliferation of satellite TV and DVR services, tracking viewing trends has become more difficult and less precise. To collect more comprehensive data Nielsen announced a partnership with Dish Network today, in addition to their preexisting DirecTV/Tivo trial. Dish says: EchoStar Communications Corporation (NASDAQ: DISH) and its DISH Network satellite TV service today announced … Read more

TivoToGo On Gameboy Micro? You Betcha!

Nintendo has rebranded their Play-Yan multimedia device for the Gameboy Micro with updated software. The Gameboy Micro’s 2″ screen pales in comparison to the luscious PSP display, but support for MP3’s and MPEG4 video in such a compact device is very cool indeed. The unit works by reading data off of an SD card, which … Read more

Build The Ultimate HTPC, Get Frustrated

Tom’s Hardware has documented their “master plan” of building the ultimate home theater PC (HTPC). While they weren’t trying to accomplish anything extraordinary, they were trying to squeeze the components in a set-top sized case with minimal fan noise. Using a proprietary small form factor case limited their choices of components and, combined with quirky … Read more