A periodic roundup of relevant news from our other blogs…
Archives For Video
David Berlind reported last week on BrightCove‘s new, not-yet-released AfterMix application, but I haven’t seen much else in the way of coverage. According to Berlind, Aftermix has two important new features: it lets consumers “record video directly to the Web” and, like Jumpcut, it adds video editing capabilities. (Photo below is also from Berlind’s blog)
The direct-recording feature isn’t of much interest to me, but the video editing tools are. I was lucky enough to go to schools early in life that had good communications programs and on-site TV studios complete with post-production editing equipment. The editing equipment of the time entailed two VCRs side by side with an analog editor between them. Major pain in the ass to work with, but nonetheless very cool. (You should see the eighth grade video montage I did on the making of Cabaret.)
Anyway, video editing has obviously come a long way since the late 1980s, and online Flash editing is clearly the next evolutionary step. Will BrightCove’s tools be as comprehensive as Final Cut Pro’s or Premiere’s? Probably not. But most people don’t need that.
BrightCove seems to be covering all the right bases.
Remember in Minority Report when Tom Cruise and friends stood in front of screens and their mere hand motions summoned up data, zoomed in on photos and generally brought the universe to their fingertips? Well that’s what this video demo from Perceptive Pixel reminds me of. I saw it over on NewTeeVee, and it’s sheer luck that I actually clicked on the video player (I’m usually too lazy) and watched the thing. I’m glad I did. Way cool.
Are the big media guys turning into content sluts, willing to throw their content anywhere they might get an audience? The big Joost/Viacom announcement makes me wonder. Not that Joost isn’t potentially a wonderful service (I haven’t tried it), and not that big media shouldn’t spread its content far and wide, but it’s an interesting change to the business model.
While the end of the 20th century was all about syndicating specific shows, it may be that the beginning of the 21st century is all about making aggregated content, even entire networks available across multiple distribution channels.
There’s also a point to be made here about CE makers and service providers who try to woo consumers with exclusive content. The strategy may work in the short term, but in the long term I doubt it will be terribly successful. Consumers want flexibility and media producers want consumers to have broad (if paid) access. More distribution means more money, so why not sell to anyone who will pay you well? (Unlike YouTube, apparently…)
Photo courtesy of David Silbey and his T-Mobile Dash
More interestingly, maybe cable operators should do something equivalent to ESPN’s Full Circle coverage of certain events like last year’s Duke vs. UNC games. Instead of having different ESPN networks covering different aspects of the game, have different on-demand channels showing different game-related content. One station could have the game at 3/4 screen with the rest of the display dedicated to dynamic player and game stats. Another station could syndicate one of the college’s own radio commentators over the broadcast video feed. Another station could feature different camera angles.
There’s a new trend in online video that I’m entirely in favor of. Editors. And for that matter, producers.
Yes, people have learned that most user-generated content is trash and the way to make money is to provide better filters. Hence the recent Facebook/Ziddio announcement and efforts to offer promising video producers a little professional support.
On the Facebook front, the company has teamed with Ziddio.com to select top video submissions for feature placement on the Ziddio site. In addition, through Ziddio’s relationship with Comcast, these same top videos will be available through on-demand cable. Don’t waste time rummaging through heaps of crappy video. Let someone else do the rummaging for you, then sit back and enjoy the show.