Although neither the Super Bowl 48 match-up nor the 2014 crop of ads lived up to expectations, according to TiVo quite a few remained tuned in until the bitter end – with 3 of the top 5 most “engaging” commercials airing during the 4th quarter. Of course, there were the bizarre, the the boring, and the low budget, but I felt the most effective advertising successfully educated while entertaining – Comcast (above), T-Mo Tebow, and Hyundai stood out for me. And I just loved the juxtaposition of manly action hero to Downton Abbey opening track in Statham’s Xinifty spot. Radio Shack also earns point for the ’80s flashback – well played. What were your favorites?
Archives For TV Shows
Perhaps another benefit of the TiVo 20.3.8 software update is a framework to tabulate in-show tenor by repurposing those iconic TiVo thumbs up/down remote buttons (versus their original purpose to rate programming as a means of generating suggestions). Classified as an “experiment” by “TiVo Labs”, select customers have been recruited to test this new functionality:
If you’re interested in helping out, here’s what to do:
- Watch The Voice episode “Live Final Performances,” airing Monday, 12/16 at 8 PM/7 Central.
- As you watch the episode, please use the Thumbs Up and Thumbs Down buttons on your TiVo remote throughout the episode to rate the contestants’ performances.
- Really loving it? Press Thumbs Up! Totally hate it? Press Thumbs Down!
- You can use the Thumbs buttons as many times as you want throughout the episode.
- You can use the Thumbs buttons more than once on the same performance.
- Feel free to fast-forward, pause, and rewind as usual.
You don’t have to watch the episode live as it airs, but if possible, please try to watch the episode on Monday night. Sound interesting? Just watch and click — that’s all you have to do. There’s no online survey, just “vote with your remote.”
While TiVo’s collected this sort of behavioral data before, Continue Reading…
There may be no better excuse to buy gadgets en masse than the holiday shopping season, and this year Google has nailed the stocking-stuffer price point at $35 for its Chromecast streaming video stick. It’s not just Christmas either, of course. I’m a sucker for alliteration, but in reality, Chromecast is going to be the gift of choice for many a holiday celebration this winter.
Chromecast has a lot more going for it than just price. Google added HBO support last week and is reportedly getting ready to release an SDK to developers in the near future. The more apps that integrate with the hardware, the more valuable Chromecast becomes. As someone with a Roku box, I was initially uninterested in using Chromecast for to watch Netflix. However, I installed the Chromecast plug-in on my first-gen iPad, and when the tablet prompted me to choose between my mobile device and my Chromecast-connected TV to continue watching a show on Netflix, I decided to test Chromecast viewing.
The result? Continue Reading…
As Breaking Bad draws to a close, the Emmy award winning series that attributes its longevity to Netflix, is auctioning off over 200 props shown onscreen. Amongst the Sony Pictures memorabilia are Walt’s iconic tighty-whiteys, haz-mat suit, and Pontiac Aztek – that’s sold as is, and will require a flat bed to get home. I imagine the relatively modest opening prices will skyrocket rather quickly once the auction goes live 9/29, but I’m still holding out hope I might pick up a bucket of Pollos Hermanos.
Another one bites the dust… Cox Communication’s over the top flareWatch television experiment has come to an end, with customers being notified of service termination and refunds (1, 2) while the landing page indicates “Service Unavailable.” The offering, built upon FanTV hardware, was intended to provide advanced television services, including cloud DVR and VOD, to cord cutters (who’d effectively replace one cord for another). Next?
Well this could put a damper on Verizon’s currently cozy relationship with the cable industry. According to the New York Post, Verizon – like so many companies – is in talks with “major programmers” about creating a national, Internet-based pay-TV service. The Post says that while Verizon has pursued access to particular shows in the past, it’s now exploring what it would take to acquire the content rights for a “full suite of channels.”
Verizon has theorized about offering FiOS TV as an app for years, but sadly has been slower to deliver a decent mobile app than several of the larger cable companies. The big question now is not whether Verizon will go down that road eventually (despite its cable alliance), but how and when someone, anyone brings an Internet-based TV service to market. I’m not talking about an option like Aereo, but a true, content-loaded, bring-your-own-device, pay-TV service.
Let’s take a look at some of the possibilities. Intel and Apple are “negotiating” with programmers, with Intel threatening to launch a service before the end of the year. Time Warner Cable has released apps for the Xbox, Roku, and select smart TVs. Cox is experimenting with Fan TV in California. Dish Networks’ Charlie Ergen has talked publicly about going over-the-top with TV service. And the list goes on.
The Internet TV era is definitely coming. Verizon knows it. The cable industry does too.