Archives For TiVo
As Tebow answered questions, two executives with TiVo Inc. traveled from the company’s San Jose, Calif., headquarters to Beverly Hills to meet with representatives from William Morris Endeavor Entertainment […] to explore an endorsement agreement – one that Tebow and TiVo later consummated and have maintained since.
As with much TiVo marketing, I wasn’t impressed back in 2012 when they signed Tebow. However, while TiVo’s outreach remains suspect in 2015 (1, 2, 3), they do seem more targeted and I sure hope they’ve moved on from the Tebow randomness given what we expect has been a poor ROI (if their stagnant retail numbers are any indication).
This July, Hulu brings you a new way to get SHOWTIME. Get up to 30 days free of SHOWTIME with a Hulu subscription and see what you’ve been missing! After your trial, you’ll get SHOWTIME for $8.99/month in addition to your $7.99/month Hulu subscription.
What makes this unique is a 20% Showtime streaming discount along with both on-demand and live content being accessed from within the Hulu interface. Beyond SHO’s willingness to give up some control, I wonder if this signals Hulu interest in Sling TV space — should we expect additional channel-like offerings?
TiVo’s gearing up for a new round of television advertising targeting cord cutters with a pair of DVR birthing videos. Generally speaking, most ads that attempt to be clever and edgy are neither. I found the spots very mildly amusing, but think the company would have been better served with more focus on the product’s capabilities (like Virgin) – beyond a rushed description that refers to Amazon Instant or Amazon Prime Instant video streaming as Amazon Prime. (I get brevity in a 30 second spot, but this is the company that couldn’t always spell Roamio.) Further, while I don’t know if TiVo took this through a focus group, I suspect “record antenna TV” versus “record over-the-air HD” is a clearer, more powerful descriptor, plus you still have OTA in the product name and cord cutting references. They do wisely avoid TiVo Roamio OTA pricing options, as that’d consume the entire 30 seconds… not to mention, changes could be in the air. Ultimately, the commercial’s value to TiVo largely depends upon where exactly it’s shown along with the corresponding audience’s sensibilities.
TiVo’s out with price cuts across their line…
First, now is probably not the time to buy a Roamio OTA. With TiVo planning a “late July” announcement in regards to their recently acquired Aereo trademark, it’s best for cord cutters to hold off… unless another amazing deal comes along. I also wouldn’t recommend the base Roamio, as it lacks streaming and MoCA bridging — especially when those features, plus 2 additional tuners and 500GB more storage, can be had for just fifty bucks more — assuming you’re OK with cable-only and a warrantied refurb.
So a variant of the web portal that TiVo had developed for their cable partners, like RCN, is now being made available to retail subscribers. And TiVo Online is looking pretty killer. Beyond the expected
Season Pass OnePass configuration, recording management, and a highly polished guide, the tent pole feature is the ability to stream our DVR recordings and live content to Mac, PC, and possibly Chromebook (replacing the tired and archaic TiVoToGo, if not the infinitely valuable kmttg).
Sadly, TiVo is only allowing in-home laptop or computer streaming at this time while TiVo indicates all Roamio and Premiere models are supported… But I’ll go ahead and assume Premiere and lesser Roamios require purchase of the TiVo Stream accessory to make it happen, versus native Roamio Pro/Plus capabilities.
All we need now is that Fire TV or Roku app…
By way of the Trademark office, we see that TiVo’s brand makeover continues. Whereas the earlier 2015 visual tweaks were logo-centric, and perhaps merely a test, TiVo recently passed 6 applications thru the USPTO showcasing significantly modernized rendition of their classic thumbs up/down iconography as an update to prior art filed way back in 1999. Use of these buttons, in regards to fine tuning TiVo Suggestions, has likely declined and in dramatic fashion as folks move away from TiVo Suggestions into What To Watch Now, OnePass, and recommendation engines built into services like Netflix. However, TiVo has dabbled in real-time thumb-initiated ratings, perhaps as an upcoming advertising feature, and I’m sure there are additional ways to leverage these buttons… including the possibility of improving Suggestions integration itself, as content remains king. I also wonder what these “flatter” graphics might mean in terms of the broader TiVo set-top and mobile app interface.