Archives For TiVo


As TiVo marketing continues to struggle, amidst “Patent Trollvi” merger rumors, the company appears poised to shake up Bolt pricing come May 2nd. While retail sales have been on the upswing, I wouldn’t call them stellar and I can’t imagine TiVo would outright raise prices. However, I could envision a scenario where they drop the bundled year of service to lower the cost of entry and potentially further reduce churn as the folks who buy-in come prepared for a recurring monthly fee. Further, with a Bolt OTA model supposedly back in play, after missing its 2015 launch, they’ll want to make pricing as palatable as possible given a high percent of price-sensitive consumers in the cord cutting category.

As we ponder an uncertain TiVo retail future, the non-DVR company ;) has just updated TiVo Online with a valuable new feature for existing customers. TiVo’s marketing team remains missing in action, but reseller Weaknees has the details:

If you have a Series3, Series4 (Premiere), Series5 (Roamio) or Series6 (Bolt), you can now bulk transfer recordings from the old TiVo to the new. The transfer process is done online, so both boxes have to be on your TiVo account and be networked.


Whether unloading, upgrading, or whatever, this is way more convenient than manually moving recordings one-by-one between DVRs or using a computer intermediary with kmttg, for those not already setup in that manner.

TiVo Now Selling MoCA Bridge

Dave Zatz —  March 26, 2016

tivo-moca-bridgeAs we ponder an uncertain TiVo retail future, the non-DVR company ;) is now selling a MoCA bridge ($80) to wire up multi-unit households that don’t have Ethernet colocated with their hub.

You will need one TiVo Bridge Adapter if your DVR cannot use a wired Ethernet cable to connect to your home network. If your DVR can use a wired Ethernet connection, you do not need TiVo Bridge; just connect a coax cable to your DVR, and you’re all set!

The TiVo-branded (Actiontec) adapter was originally unveiled at CEIDA last fall but is obviously available to both integrators and customers alike. As a FiOS household, running Verizon’s mostly sufficient router, my coaxial cable is already lit up for networking and works well in a Roamio+Mini configuration.

TiVo Said to Be in Merger Talks With Rovi


TiVo’s always had a bit of a marketing problem. Yet it’s not exactly clear if it’s because their value proposition is difficult to communicate (possibly) or their efforts are misguided (definitely) or a bit of both (likely). But it’s deliciously ironic that they’ve announced they’re dialing back their advertising spend … the very same month their research unit indicates a negative impact on brand awareness and sales. Skate to where the puck will never be?

From Broadcasting & Cable:

Cutting TV ad spending led to much lower sales for most of the marketers included in a new study. […] For every dollar cut from the TV budget, sales fell $3 dollars, the research found. Return on investment dropped as well. The average marketer reduced its ad budget by $3.1 million, resulting in lost sales of $8.6 million. […] In terms of other marketing goals, the companies that cut their ad spending reached fewer potential customers.

From TiVo’s quarterly call:

And then on the consumer side, we are going to be investing less in the Marketing of consumer.

TiVo’s new CEO has hit the ground running… with a buzzsaw. In a move aligned with today’s quarterly earnings call, 50 employees and additional contract staff have been laid off to likely reassure investors that the company remains on the path to profitability, despite what I assume to be stagnant retail sales and patent setbacks, by clearing several million dollars from the expense column.

From Multichannel News:

Signaling a greater emphasis on MVPD partnerships and a reduced focus on its retail strategy, TiVo is pushing ahead on a restructuring and reorganization

On the other hand, an anonymous source has characterized this as the unloading of dead weight for a leaner operation rather than a wholesale shift in strategy and abandonment of retail. Indeed, Mutilchannel goes on to indicate that TiVo continues to crank away on consumer offerings, with a new non-DVR product headed to market later this year.


By way of DVR reseller Weaknees, we learn that TiVo’s recently devalued Lifetime Service is once again available for $400 under the company’s newer “All In” label. While the math, during this promotion or trial, is certainly more compelling than the prior $600 rate, the cost is not insignificant. Further, existing Bolt hardware configurations, with limited storage and tuners, may not appeal to the sort of power user that recognizes TiVo’s long term value as we collectively await a CableCARD replacement. Based on forum chatter, this reduced All-In rate may also apply to previously purchased hardware of different flavors, with something like a 26 month break even point. Should you find yourself more enthused than I, you’d take part online directly through TiVo (as pictured above) or by activating retailer-purchased units by calling in and mentioning the deal (possibly with Weaknees’ “TiVoInstall200” code word).

TiVo has once again launched a priority software update page, as they prepare to deploy version 20.5.9 to retail Roamio and Premiere DVRs, along with the TiVo Mini extender. There’s nothing really flashy here, as this is effectively TiVo’s Snow Leopard build — a substantial update of unsexy but critical bug fixes. Having said that, with no fanfare, TiVo blessed these very same boxes with HBO GO last week … plus SkipMode commercial avoidance will hit all TiVo Roamio models 3/10. So while TiVo the company does a piss poor job in talking up their accomplishments, they are indeed taking good care of customers. And, if you’d like to be first in line for some stability improvements, get your TiVo Service Number entered here.