DirecTV’s $30 Million Ad Campaign, No Tivo

DirecTV R15As Michael Buffer once said, “Let’s get ready to rumble!” DirecTV will begin pushing their own DVR next week with no guarantees, though certainly more leverage, of extending their contract with Tivo past 2007. Features of the forthcoming R15 DVR were previously disclosed on TV Predictions.

New York Times says: DIRECTV, the satellite television operator, is introducing a $30 million advertising campaign on Monday to promote its highly anticipated digital video recorder.

The campaign, created by the New York office of BBDO Worldwide, is DirecTV’s first widespread public effort to distance itself from TiVo. Of DirecTV’s 14.7 million customers, 2.3 million now subscribe to TiVo. DirecTV, which pays TiVo a monthly fee of $1.13 per TiVo subscriber, hopes those users will switch to its own service.

DirecTV’s standard DVR, originally set to be released this past June, will be introduced in late October, and another model featuring high-definition service will be introduced in mid-2006. The standard DVR will feature up to 100 hours of recordable space, compared with TiVo’s 70 hours.

DirecTV will continue to support the TiVo service without marketing it, and both services will be priced at $5.99 a month. The company’s current contract with TiVo is set to expire in early 2007. DirecTV has not said if it will continue the contract after that.

Read moreDirecTV’s $30 Million Ad Campaign, No Tivo

Tivo’s New Beta, Hosted Apps

Tivo is beginning to test hosted Home Media Engine (HME) applications as described in this recent email correspondence. FYI I did not receive the email and I am not part of the Beta group. Hi there! Thanks for filling out the beta application at www.tivo.com, we appreciate your interest in TiVo’s Beta Programs! When you … Read more

Dump A Video Tape, Get a Free Tivo

Tivo continues their trend of interesting promotions. Next week they’re hosting a long-overdue funeral for the VCR in New York City. By contributing a video cassette to the casket, you’ll be rewarded with a free Tivo (and a one year service commitment). Tivo says: As the curtain rises on one of the country’s ultimate consumer … Read more

TivoToGo On Gameboy Micro? You Betcha!

Nintendo has rebranded their Play-Yan multimedia device for the Gameboy Micro with updated software. The Gameboy Micro’s 2″ screen pales in comparison to the luscious PSP display, but support for MP3’s and MPEG4 video in such a compact device is very cool indeed. The unit works by reading data off of an SD card, which … Read more

Galleon, The Exclusive Interview

Galleon PodcastingI like to think of Galleon as the Tivo Swiss Army knife – it pretty much does everything. You want email, weather forecasts, or RSS feeds displayed on your Tivo? No problem. You want to schedule downloads of podcasts for streaming to your Tivo? No problem. You want better music, image, and video management than Tivo offers you? No problem. The list goes on! But don’t just take my word for it… Tivo honored Galleon as the “Most Creative Application” in their Developer Challenge.

Leon Nicholls, a Java programmer by profession, and I chatted about his work on Galleon. The software originally began life as JavaHMO – a program improving upon and, for many, replacing Tivo’s own desktop software for stand-alone Series 2 units. With the release of HME, JavaHMO was rebranded and rewritten as Galleon to enhance and simplify a variety of multimedia functions while serving even more Internet content to your Tivo. Despite spending numerous hours a week coding, testing, and responding to issues, he assures me Galleon will always remain free.

Leon had more to say about his motivation and where he sees the project going:

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Tivo Job Openings Offer Clues

As with recent Tivo job openings confirming support for CableCard and next generation DVD specifications, these new listings offer glimpses of what 2006 might bring us. Listing 156 confirms, despite the defection of Consumer Unit head Brodie Keast, progress continues on S3 stand-alone units with Tivo developing new housings. Listing 151 describes the expansion and … Read more

Tivo’s New Downloadable Content, Navy Football?

Is it just me, or is this not so exciting? I dig the idea of downloadable content via broadband, but not this particular content. It’s an interesting marketing strategy though… I don’t get CSTV, so after watching the clips and missing the game theoretically I’ll feel compelled to call Comcast and request the channel. Tivo … Read more

Tivo Makes You Lazy and Stupid

PC Magazine’s John C. Dvorak blames societal problems on large hard drives and TiVo. After all, it couldn’t have anything to do with ranting and raving columnists… right? PC Mag says: With the TiVo, you don’t have to pay close attention to your TV anymore. If something happens, you can simply go back to watch … Read more