SEOUL (Reuters) – South Korea’s LG Display Co Ltd said on Monday it would focus investment on organic light-emitting diode (OLED) displays, betting on the next-generation technology to steer it clear of price wars and ahead of the competition.
Through 2018, LG Display plans to put at least 10 trillion won ($8.47 billion) primarily into OLED displays for large products such as TVs, and flexible screens for smartphones and wearables. It will seek to expand OLED applications to signage and automobiles, and allocate some spending to premium liquid crystal display (LCD) products, the firm said in a statement.
A model poses in front of LG Electronics’ flexible organic light-emitting diode (OLED) TV sets, which are made with LG Display flat screens, during the 2014 Korea Electronics Show in Goyang October 17, 2014. REUTERS/Kim Hong-Ji
LG Display and sister firm LG Electronics Inc have been the biggest proponents of OLED, which boasts improved color rendition and power consumption. The world’s top LCD maker hopes early investment in OLED will help it dominate when the technology becomes mainstream.
LG Display shares have fallen 34 percent this year, touching levels not seen since 2012 as investors see a future comprising sluggish LCD growth and profit-squeezing price wars with Chinese rivals. OLED, however, offers a market worth $28.3 billion by 2022 from $8.7 billion in 2014, said researcher DisplaySearch.