After the debacle that was Google TV and the aborted Nexus Q sideshow, Google bounced back nicely with the inexpensive and effective $35 Chromecast streaming stick. Not content to leave well enough alone, Android TV was announced at Google I/O and the Asus Nexus Player recently hit the market ahead of a revised, second generation Chromecast. And, as these two new products ramp up while project management fails to present a clear vision, Google has hedged their bets… by launching their Google Play video store on Roku. Given Logitech’s abandonment of Google TV and ASUS’ prior streaming efforts, Amazon Fire TV is the “Android TV” I’d go with or that aforementioned Roku for those deep into Google’s ecosystem. While Amazon similarly provides its video service to competing devices, including TiVo, the retailer’s business model and approach is better defined.