Best Buy has launched an interesting promo to proactively reach potential customers, no matter one’s smartphone predilection. Register your intent now to pick up any new phone by the end of the year, and receive a $50 gift card upon completion of that purchase. Of course, with two huge 2014 launches expected in the Samsung Galaxy S5 and iPhone 6, Best Buy’s fuzzy calendar and agnostic OS approach is quite clever. Not to mention, there’s really no catch — register your intent, maybe you buy from them, maybe you don’t. But should you transact, you’ll be rewarded with that gift card (plus any potential trade in valuation, if you choose the easy but less lucrative way out). As you’d expect, this dealio is limited to subsidized phones on a 2-year contract (and T-Mobile customers, such as myself, need not apply).