Don Reisinger’s out with a column pitching the Xbox 360 as an Apple TV replacement. While we’re big fans of the 360 (and PS3) as an all-purpose digital media solution, it doesn’t offer the elegant simplicity of a Roku ($50 – $100) or Apple TV ($99). Further, once you add the remote and (recurring) Xbox Live annual subscription, even the base Xbox 360 console will run you about three times ($280) the cost of an aTV. And that power brick is still huge. For many, Netflix and YouTube are the streaming tentpole supplements to Apple’s iTunes ecosystem. And it’s really no longer the walled garden it once was with content partners such as NHL and Vimeo recently joining the solid prior lineup including MLB, Flickr, and podcast directory.
Having said that, for this class of device, I still generally prefer Roku over Apple TV given it’s broader catalog of content partner, USB drive support, and more traditional remote. And why I was thinking of picking up another Roku. But a few Twitter followers convinced me to jailbreak my Apple TV once again, instead of investing in another box. Once jailbroken, apps like XBMC and Plex allow you to get at the media on your home network… and in some cases, beyond. With relatively no downside.