Archives For Advertising

the-voice-tivo

Perhaps another benefit of the TiVo 20.3.8 software update is a framework to tabulate in-show tenor by repurposing those iconic TiVo thumbs up/down remote buttons (versus their original purpose to rate programming as a means of generating suggestions). Classified as an “experiment” by “TiVo Labs”, select customers have been recruited to test this new functionality:

If you’re interested in helping out, here’s what to do:

  • Watch The Voice episode “Live Final Performances,” airing Monday, 12/16 at 8 PM/7 Central.
  • As you watch the episode, please use the Thumbs Up and Thumbs Down buttons on your TiVo remote throughout the episode to rate the contestants’ performances.
  • Really loving it? Press Thumbs Up! Totally hate it? Press Thumbs Down!
  • You can use the Thumbs buttons as many times as you want throughout the episode.
  • You can use the Thumbs buttons more than once on the same performance.
  • Feel free to fast-forward, pause, and rewind as usual.

You don’t have to watch the episode live as it airs, but if possible, please try to watch the episode on Monday night. Sound interesting? Just watch and click — that’s all you have to do. There’s no online survey, just “vote with your remote.”

While TiVo’s collected this sort of behavioral data before, Continue Reading…

TiVo & Sling Duke It Out

Dave Zatz —  October 26, 2013

 

Hot on the heels of Roamio’s out-of-home streaming release, TiVo and Sling have begun trading blows online. And, once again, TiVo is positioning their DVR as the One Box. However, unlike the Premiere platform, they have a much more compelling argument this time around… featuring that aforementioned streaming and a usable Netflix client. However, without the Opera TV app store, they still fall ridiculously short of Roku’s vast library of channels and TiVo’s limited DIAL support is no match Apple’s infinitely capable Airplay.

In the other corner, Sling lays out a streaming comparison that is mostly correct. TiVo Roamio is currently limited to iOS and WiFi, whereas a Slingbox is largely agnostic when it comes to connection and platform. Sling claims Roamio is incapable of automatic quality adjustment, which we now know to be inaccurate Continue Reading…

tivo-seatac

On the cusp of out-of-home streaming, and as anticipated, TiVo has begun to dial up Roamio advertising ahead of the holidays. By way of Steve Lunceford, as you can see above, Sea-Tac Airport is already blanketed in thousands of square yards of TiVo vinyl promoting the Roamio’s ability to offload recordings for our in-flight viewing pleasure. Beyond this multipanel behemoth, Steve also came across a lighted sign in a seating area that communicates:

Make travel plans with your TV shows. Download recorded cable shows to watch on your iPad. Only with TiVo Roamio.

Of course, only two of the three Roamio models… actually roam. But we’ll leave that mess to TiVo’s marketing and legal teams.

On the other end of the spectrum, Continue Reading…

ACC Digital Network Roku ads

No one was more excited than I to see that the ACC Digital Network had created a Roku channel. And my excitement lasted just long enough to download the channel and fire up highlights of former Duke basketball player Mike Dunleavy. Unfortunately, that’s where the fun ended.

Where to start? With the video quality? Horrific. How about the overall selection of clips? Lame. And then there’s my favorite: the advertising.

You see, the ACC Digital Network has partnered with a company called adRise, which describes itself as “the largest content distribution and advertising monetization engine for streaming and connected TV devices.” The “monetization engine” throws up an advertisement before every single clip available on the ACC channel. It doesn’t matter if the clip is 30 seconds, or if you exited out of a clip and are trying to return to resume play. There’s an ad. And not just any ad, but the same ad, over and over and over. (Thanks, Progressive lady.)

It’s 2013. Streaming video companies should know by now not to over-saturate content with pre-roll ads, or to stock only a single commercial in the ad inventory. That’s not monetization. It’s scaring your audience away.

In good news, however, the ACC network says it plans to expand from the Roku to other streaming boxes and smart TV platforms. I can’t wait.

DISH_southwest

No Southwest Airlines seat-back displays? No problem. Bring your own device (laptop, tablet, or smartphone) and enjoy free access to 13 channels of live television on board Southwest’s 400 WiFi-enabled aircraft in exchange for sitting through a mere 30 seconds of pre-roll advertising. Beyond mile high video streaming, DISH and Southwest are further collaborating on the marketing front with a nationwide push – new DISH Hopper subscribers will receive 12,500 Rapid Reward points and an iPad 2.

(Sadly, Southwest retired their non-stop IAD-LAS route and we rarely have reason to fly them these days.)

tivolution

While TiVo’s crushed it in defending their time warp and associated DVR patents, the company has a spottier record when it comes to trademarks – abandoning valuable assets and tilting at windmills. Even though the “TiVolution” mark was officially cancelled about 18 months ago, given TiVo’s European expansion and phonetic similarities, we suspect they may take issue with the new French “TeVolution” service that delivers television content over-the-top (OTT) via Netgear hardware. (via TiVo Insights)

samsung-galaxy-s4

Over the last few years, we’ve witnessed a bizarre new marketing trend in which products are put up for pre-order… without an actual release date or itemized spec sheet. And, amazingly, even occasionally neglecting to specify a price. AT&T is up this time, with a Samsung Galaxy S4 (pre) pre-order announcement:

Continuing our legacy as the first carrier to launch Samsung’s Galaxy series, we are excited to announce AT&T customers will be able to begin pre-ordering the Galaxy S® 4 beginning April 16 for $249.99 with a two-year commitment.

Our assumption is that AT&T’s strategy is designed to one up T-Mobile’s claims of May 1st availability. Although, the artist formerly known as Ma Bell doesn’t specify an actual release date or which model (color, memory capacity) they’re making available for that $250. Hopefully details will come into focus on April 16th. While we continue to pine for the HTC One on Verizon