Archives For Advertising

tivo-affliate

After a several year hiatus, TiVo is once again offering Internet entrepreneurs bounties for hardware and service sales… which may or may not be related to their newly appointed CMO. Whereas TiVo previously ran with the pricey Commission Junction, and featured something like $60 commissions, the new program is hosted by Share-A-Sale and storms out of the gate with pretty hefty kickbacks for those affiliate links and banners:

Our affiliate program is providing a $100 bounty for the sale of any Roamio DVR, which range in price from $199 to $599, plus service. Sales of other products on tivo.com are compensated at a 10% commission rate.

Of course, a variety of web sites and services derive a percent of their revenue via affiliate marketing (including yours truly), and I imagine this sort initiative has the potential to expand online conversation. Who knows, maybe it’s even enough incentive to get Megazone to once again fire up his blogwriter.

hulu-doozers

By way of Gigaom, we learn that Hulu is launching The Doozers this spring. The computer-animated series, consisting of 52 11-minute episodes, is aimed at preschoolers… and is sadly puppet-free. Of course, Fraggle Rock was a Jim Henson creation and one of HBO’s very first original titles debuting way back in 1983 — and a show I remember quite fondly. Like the classic fare, The Doozers is an international production, having been developed in Canada and having already aired in Europe, with Hulu now signing on as its exclusive US distributor. Let’s just hope Hulu continues to shield our kids from their Scientology propaganda and McDonalds ads.

Best Super Bowl Ads Of 2014

Dave Zatz —  February 3, 2014

Although neither the Super Bowl 48 match-up nor the 2014 crop of ads lived up to expectations, according to TiVo quite a few remained tuned in until the bitter end – with 3 of the top 5 most “engaging” commercials airing during the 4th quarter. Of course, there were the bizarre, the the boring, and the low budget, but I felt the most effective advertising successfully educated while entertaining – Comcast (above), T-Mo Tebow, and Hyundai stood out for me. And I just loved the juxtaposition of manly action hero to Downton Abbey opening track in Statham’s Xinifty spot. Radio Shack also earns point for the ’80s flashback – well played. What were your favorites?

In an industry where any publicity trumps questionable publicity, several brands have leveraged Twitter to draw attention to themselves via apparent mistakes. It’s a low risk, high reward approach that got going last summer when Chipotle faked a Twitter hack. The costs of sending a tweet, versus shooting and placing a Super Bowl commercial, are insignificant. And many members of the social network seem to enjoy calling out and retweeting the “drunk” 140 character missives. But as an old fuddy duddy with an apparently rusty funny bone, the attempted manipulation and misdirection is too much to overcome, leading me to purge most “brands” I follow on Twitter. Continue Reading…

HBO CEO thinks shared HBO GO passwords are a great promotion

the-voice-tivo

Last month, TiVo repurposed their iconic thumbs up/down buttons for an “Advisors” experiment — providing viewers a method to rate The Voice finalist performances. And the results are in, with over 40,000 recorded clicks correlating perfectly to show results:

Contestant Thumbs Up Thumbs Down
Tessanne Chin 73% 27%
Jacquie Lee 61% 39%
Will Champlin 53% 47%

We hope this is something TiVo intends to flesh out, as it could be compelling on a number of levels – both in terms of offering more compelling interactive advertising (versus the gratuitous pause menu ads) and enhancing the appointment television experience for big events. Indeed, next up for TiVo is the Super Bowl:

Again, our thanks for your assistance.  As some of you guessed, this was a test run for a larger experiment we’ll conduct related to a certain football game in February.  We’ll send out the details in a few weeks.

webos-mcdonalds

LG’s re-ignition of webOS as a fresh, fun, and spry smart television platform has been generating a lot of buzz here at CES. Indeed, in my limited exposure, it looks quite nice. But it’s not all about us… as a major component of LG’s webOS strategy revolves around interactive advertising.

webos-iads

The strength of webOS is also its weakness in regards to ads. While most smart TVs bury their apps in submenus, with these sets, the UI is front and center and every activity is an “app” – including accessing live TV, settings, etc. Meaning, advertising may permeate the webOS and television viewing experience. Am I being overly sensitive (to Truvia and McDonalds) or is this a deal breaker?