Archives For Advertising

slingbox-fire-tv

Without a hint of marketing muscle, SlingPlayer for Amazon Fire TV was quietly introduced a day or so ago. As you’d expect, the app allows you to pipe Slingbox video to another television in the home or really anywhere in the world. Or so their new TV Everywhere campaign proclaims. While I’m not prepared to pass judgement after only a few minutes of steaming TiVo > Fire TV Stick, it does indeed work as advertised (although only Slingbox 350, M1, and SlingTV/500 models are supported).

Interestingly, unlike recent Chromecast and Roku clients, this particular Slingbox presentation does not require a $15 mobile app in the mix… and harks back to the days of the Logitech Revue and WDTV Slingplayer. However, the fee-free sensation may be short-lived given the recently introduced and persistent banner ads now found in the web player… along with pre-roll video advertisements now being injected into our streams?!

(Via our pal Arne in Munich)

dish-hopper-binge

While TiVo focuses their resources on serving smaller and international television providers, as retail customers defect, the larger US cable and satellite companies continue to crank away on their own compelling in-house DVR services.

Although DISH may have given up some ground in the Hopper’s ability to, you know, actually hop (over commercials) they just completed a nationwide software update that brings one-button access to Closed Captioning and the ability to watch an in-progress “live” show from the beginning should you have gotten a late start and the programming is resident within the On Demand catalog. But way more interesting, given our collective shift in scripted television viewing patterns, is the new Binge Bar (as shown above). Once you’ve finished watching an episode, any remaining episodes on your DVR or in the VOD catalog are presented – as pioneered by Netflix and similar to Comcast’s X1 “Next Episode Suggestion.”

tivo-twitter-x1

Speaking of Comcast, TiVo has felt free to publicly bash their so-called partner… despite upcoming improvements to that Xfinity X1 HTML5 platform — including deeper Pandora and other “web site integration,” along with a few other features TiVo doesn’t possess. From the Donohue Report:

Its Share2TV app will allow X1 subscribers to stream personal videos recorded on mobile devices with any X1 subscriber in the country. Comcast is also developing an app called Family Point which will allow subscribers to view the locations of family members on TV by tracking smartphones that are connected to X1, and family members will also be able to leave messages through “sticky notes” that will be displayed when a television is turned on.

Amazon Launches Ad Network

Dave Zatz —  August 21, 2014

amazon-ads

As a for (gadget) profit entity, we’re often on the lookout for new methods of delivering relevant yet minimally intrusive advertising. And, one effective tool has been Amazon Associates. As Amazon sells just about everything, we can hopefully maintain a certain level of editorial neutrality by spiking the occasional post or tweet with an affiliate link to whatever product we happen to be discussing (and only endorse products worthy of endorsement).

Well, beyond Amazon sales, select Associates have been granted early access to a whole new program of banner advertising – beyond Amazon inventory and paid per impression, versus a sales commission. Continue Reading…

Banish TiVo Pause Menu Ads

Dave Zatz —  July 25, 2014

Next up in our buy more TiVo series are steps to hide intrusive pause menu advertising. While TiVo produces arguably the best DVR, beyond consumer sales and service, the company augments revenue by leveraging their userbase for advertising and analytics. The vast majority of these initiatives are applied with a soft touch, but pause menu ads clearly cross the line by layering paid promos atop television content. As TiVo says, Continue Reading…

roku-theme-settings1

Roku’s gone ahead and pulled a TiVo, having crossed that ill-defined advertising obnoxiousness line. Whereas TiVo pause menu ads layer spam atop your television content, Roku now overrides the box “theme” for full screen sponsorship like the Lego Movie or AMEX concerts (shown above). I only recently noticed this, but it’s been in play since at least late last year. To Roku’s credit, while default box behavior will swap out even a theme that you specified, they allow you to suppress the takeover. Within the Theme options area you’ll find Custom Settings that house a Featured Theme On/Off toggle.

tivo-mini-box-front

While I can’t say the above TiVo Mini packaging is brand spanking new, I do frequent Best Buy and this is the first time I’ve seen funkadelic Roamio branding applied to other devices in TiVo’s arsenal. Beyond a bolder “TiVo” font and updated graphical elements, 6-tuner and Roamio DVRs are now referenced. Of course, I fully expected this day would come… back in 2013, when Best Buy had TiVo Stream hardware on clearance. Related, this particular retail outpost featured zero Stream inventory, not even a tag.

nest-ads

Google, by way of the WSJ:

We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.