Archives For Advertising

Amazon Launches Ad Network

Dave Zatz —  August 21, 2014 — 23 Comments

amazon-ads

As a for (gadget) profit entity, we’re often on the lookout for new methods of delivering relevant yet minimally intrusive advertising. And, one effective tool has been Amazon Associates. As Amazon sells just about everything, we can hopefully maintain a certain level of editorial neutrality by spiking the occasional post or tweet with an affiliate link to whatever product we happen to be discussing (and only endorse products worthy of endorsement).

Well, beyond Amazon sales, select Associates have been granted early access to a whole new program of banner advertising – beyond Amazon inventory and paid per impression, versus a sales commission. Continue Reading…

Next up in our buy more TiVo series are steps to hide intrusive pause menu advertising. While TiVo produces arguably the best DVR, beyond consumer sales and service, the company augments revenue by leveraging their userbase for advertising and analytics. The vast majority of these initiatives are applied with a soft touch, but pause menu ads clearly cross the line by layering paid promos atop television content. As TiVo says, Continue Reading…

roku-theme-settings1

Roku’s gone ahead and pulled a TiVo, having crossed that ill-defined advertising obnoxiousness line. Whereas TiVo pause menu ads layer spam atop your television content, Roku now overrides the box “theme” for full screen sponsorship like the Lego Movie or AMEX concerts (shown above). I only recently noticed this, but it’s been in play since at least late last year. To Roku’s credit, while default box behavior will swap out even a theme that you specified, they allow you to suppress the takeover. Within the Theme options area you’ll find Custom Settings that house a Featured Theme On/Off toggle.

tivo-mini-box-front

While I can’t say the above TiVo Mini packaging is brand spanking new, I do frequent Best Buy and this is the first time I’ve seen funkadelic Roamio branding applied to other devices in TiVo’s arsenal. Beyond a bolder “TiVo” font and updated graphical elements, 6-tuner and Roamio DVRs are now referenced. Of course, I fully expected this day would come… back in 2013, when Best Buy had TiVo Stream hardware on clearance. Related, this particular retail outpost featured zero Stream inventory, not even a tag.

nest-ads

Google, by way of the WSJ:

We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.

tivo-affliate

After a several year hiatus, TiVo is once again offering Internet entrepreneurs bounties for hardware and service sales… which may or may not be related to their newly appointed CMO. Whereas TiVo previously ran with the pricey Commission Junction, and featured something like $60 commissions, the new program is hosted by Share-A-Sale and storms out of the gate with pretty hefty kickbacks for those affiliate links and banners:

Our affiliate program is providing a $100 bounty for the sale of any Roamio DVR, which range in price from $199 to $599, plus service. Sales of other products on tivo.com are compensated at a 10% commission rate.

Of course, a variety of web sites and services derive a percent of their revenue via affiliate marketing (including yours truly), and I imagine this sort initiative has the potential to expand online conversation. Who knows, maybe it’s even enough incentive to get Megazone to once again fire up his blogwriter.

hulu-doozers

By way of Gigaom, we learn that Hulu is launching The Doozers this spring. The computer-animated series, consisting of 52 11-minute episodes, is aimed at preschoolers… and is sadly puppet-free. Of course, Fraggle Rock was a Jim Henson creation and one of HBO’s very first original titles debuting way back in 1983 — and a show I remember quite fondly. Like the classic fare, The Doozers is an international production, having been developed in Canada and having already aired in Europe, with Hulu now signing on as its exclusive US distributor. Let’s just hope Hulu continues to shield our kids from their Scientology propaganda and McDonalds ads.