Archives For Advertising

As wireless data usage increases, T-Mobile has seemingly come up with a clever solution to satiate customers without saturating their network. “Binge On” will enable unlimited video streaming, from select providers like Netflix and WatchESPN, that doesn’t count against one’s cap. T-Mobile marketing states they’ve “optimized” the video … which some are reporting as 480p. On the go, on a small screen, that may be sufficient for most. I’d probably make that trade at the gym for treadmill Netflix, given the facility’s WiFi struggles and the potential to burn through my Verizon bucket.

From Fierce Wireless:

The reality is that Binge On will be imposed on all of T-Mobile’s customers starting Sunday, including the ones who have signed up for its unlimited data plans. Customers who don’t want the service will have to opt out of it. Yes, Binge On gives T-Mobile’s customers free streaming video, but it also reduces the resources T-Mobile needs to employ to deliver that video. It’s a smart move, but it’s not as altruistic as Legere might imply.


Of course, there are two sides to every coin. And some will object to reduced video quality. Assuming they even know T-Mobile took the liberty of making that change on their behalf. Further, “zero rating” is something of a net neutrality issue. Continue Reading…

(Reuters) – Inc is set to open its first physical book store in Seattle on Tuesday, the company said.

The brick-and-mortar store, Amazon Books, is a physical extension of with books being selected based on customer ratings and pre-orders on


Popularity on Goodreads and curators’ assessments are also considered for short listing the books. The in-store and online prices of the books would be same, Amazon said on Monday.

The store will also have an option to test drive Amazon’s devices such as Kindle, Echo, Fire TV and Fire Tablet.

Amazon Books, which is located in Seattle’s University Village, will be open every day except Thanksgiving and Christmas Day, the company said.

(Reporting by Rishika Sadam in Bengaluru; Editing by Gopakumar Warrier)

Picking up Aereo’s assets back was one of TiVo’s more inspired marketing moves. But I wonder if it’s being squandered…

Since the deal closed, TiVo has sent out several waves of email campaigns to Aereo castaways… that may not be resonating, as TiVo, in its current form, isn’t much of an Aereo replacement.


Harnessing Portlandia to tug on those cord cutting heart-strings, TiVo ratchets up the rhetoric today as they move into with an impassioned 237 word plea. Some highlights: Continue Reading…


I hate AT&T by Aaron Slater on Flickr.

Just a day or so after sealing the deal, new graphics have been pushed to DirecTV Genie boxes at warp speed to update bootup imagery and the screensaver with AT&T branding. Faster even than Verizon can drop DirecTV from their FiOS offerings. If only making NFL Sunday Ticket available to U-verse could be as efficient… (Thanks Joseph!)

Disappointed that the ad-free Slingbox you purchased was suddenly inundated with banner ads and pre-roll video commercials? Well, you’re not alone. And two customers have taken these infractions to court via a class action suit.

“Sling Media failed to disclose that the use of the product would be contingent upon and subject the purchaser to unrequested advertising from Defendant. Since approximately March 17, 2015, Sling Media suddenly began broadcasting such unrequested spam advertisements to users of its Slingboxes. Slingbox has perpetuated a massive ‘bait and switch’ upon thousands of unsuspecting consumers […] who now need to watch the defendant’s ads to use their devices as promised.”


The plaintiffs are seeking an injunction against Sling Media to produce and stream future original advertising through Slingbox without prior consent from purchasers. They also seek restitution and disgorgement of all profits garnered from the allegedly misleading business practices and commandeering of the devices, as well as interest and attorneys’ fees.

Perhaps Echostar’s Sling Media knew this day was coming… due to the introduction of the Slingbox M2, which looks just like the M1 yet is described as ad-supported. In any event, I won’t need to join the “class” as, for the first time since 2005, I am Slingbox-less — partially due to these gross intrusions.

Perhaps in conjunction with the introduction of a new Slingbox M2, we’re being told that Slingbox mobile clients for Android and iOS will soon be free -as opposed to the current $15 or original $30 SlingPlayer price points. Presumably the company can assume these costs in order to move more hardware and given the introduction of ad serving… well, all over the place. But here’s where it gets real interesting, as they look to the Amazon Kindle model: Echostar’s SlingMedia will provide an in-app purchase option to remove those ads. As to existing customers and the desktop or web clients, we’re just going to have to wait and see. But this is certainly an interesting twist for new customers looking to Sling for the most versatile TV everywhere solution.



According to The Philadelphia Inquirer, occasional NFL starter Tim Tebow is still on TiVo’s payroll.

As Tebow answered questions, two executives with TiVo Inc. traveled from the company’s San Jose, Calif., headquarters to Beverly Hills to meet with representatives from William Morris Endeavor Entertainment […] to explore an endorsement agreement – one that Tebow and TiVo later consummated and have maintained since.

tivo-trumpAs with much TiVo marketing, I wasn’t impressed back in 2012 when they signed Tebow. However, while TiVo’s outreach remains suspect in 2015 (1, 2, 3), they do seem more targeted and I sure hope they’ve moved on from the Tebow randomness given what we expect has been a poor ROI (if their stagnant retail numbers are any indication).

TiVo’s gearing up for a new round of television advertising targeting cord cutters with a pair of DVR birthing videos. Generally speaking, most ads that attempt to be clever and edgy are neither. I found the spots very mildly amusing, but think the company would have been better served with more focus on the product’s capabilities (like Virgin) – beyond a rushed description that refers to Amazon Instant or Amazon Prime Instant video streaming as Amazon Prime. (I get brevity in a 30 second spot, but this is the company that couldn’t always spell Roamio.) Further, while I don’t know if TiVo took this through a focus group, I suspect “record antenna TV” versus “record over-the-air HD” is a clearer, more powerful descriptor, plus you still have OTA in the product name and cord cutting references. They do wisely avoid TiVo Roamio OTA pricing options, as that’d consume the entire 30 seconds… not to mention, changes could be in the air. Ultimately, the commercial’s value to TiVo largely depends upon where exactly it’s shown along with the corresponding audience’s sensibilities.

Continue Reading…